In the marketing world, your idea is only as good as your presentation. "Jo Dikhta Hai Vo Bikta Hai" is a tribute to the mad geniuses of advertising. This event is organized at the ITS Mohan Nagar campus and requires students to put themselves in the shoes of creative directors and brand managers. The task? To pick a random product and make it the "next big thing" in a live, comedic, and persuasive advertisement.

What to Expect:

• Creative Chaos: Teams are often given "mystery products" such as a broken umbrella or a "flying" toothbrush and are asked to come up with a brand name, tagline, and 2-minute skit within a short time frame.
• Jingles and Jokes: This event is a hilarious combination of catchy tunes, over-the-top acting, and clever satire. Whether they are parodying popular TV commercials or launching a new "viral" phenomenon, the aim is to keep the audience entertained.
• The Marketing Edge: While it is extremely funny, there is also a serious side to this event. Judges are looking for the "USP" (Unique Selling Proposition), awareness of the target audience, and the ability to "pitch" the product under pressure.